When and How to Create Customer Journey Maps – NN/G

Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. While maps take a wide variety of forms depending on context and business goals, certain elements are generally included, and there are underlying guidelines to follow that help them be the most successful.

Leave a Reply

Know a great tool that's missing here? Tell us!

Newsletter

We're thinking of launching a mission-based job board for design gigs in the public/social sector, as well as regular updates to the directory. Sign up to be notified when we do!

About

Design tools for public good, all in one place.

Made by @jasonleowsg

This site is made by just one person (me!). Buy me a coffee to support further development.

Buy Me A Coffee