Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. While maps take a wide variety of forms depending on context and business goals, certain elements are generally included, and there are underlying guidelines to follow that help them be the most successful.
This resource page presents different ways to prototype…
A follow-up resource to apply design thinking to your work,…
This Medium article by Harry Brignull will teach you two…
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