Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. While maps take a wide variety of forms depending on context and business goals, certain elements are generally included, and there are underlying guidelines to follow that help them be the most successful.
Helsinki Design Lab was an initiative by Sitra, The Finnish…
Very practical tool for creating service blueprints that's…
Personas remind the participants that they have to develop…
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