Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. While maps take a wide variety of forms depending on context and business goals, certain elements are generally included, and there are underlying guidelines to follow that help them be the most successful.
This resource page highlights the Discover-Design-Deliver…
Test ideas quickly. A prototype is a visualization of an…
The method is about selecting the best ideas. It is…
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