Transforming healthcare for children and their families: Doug Dietz at TEDxSanJoseCA 2012

As a principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realized that young patients' actual experience of this cutting edge technology was, well, awful. Children were often so terrified by the prospect of lying alone inside the huge, noisy machine that they often had to be sedated just to get through the experience. Doug put together a team of experts to solve this problem, including staff from a local children's museum, kids and hospital staff. The result was an innovative, design-driven solution that utterly transformed the experience for children.

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