The Five Whys – Design Kit – IDEO.org

This easy research method will help you uncover the deep motivations and assumptions that underpin a person’s behavior. By asking why five times you’ll get to some essential answers to complicated problems. This can be a great method to use if you’re trying to get at the human and emotional roots of a problem. This resource page also shows what the time needed for this activity, the level of difficulty, the materials needed and participants required.

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