In this book, cognitive scientist Don Norman offers entertaining and insightful analysis on how—and why—some products satisfy customers while others only frustrate them, and shares why design is the most important key to regaining the competitive edge in influencing consumer behavior.
In The Design of Business, Roger Martin offers a compelling…
Case study by ThisIsDesignThinking.net on how Mobisol, a…
Case study on how daily user feedback and longitudinal…
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