Journey Map – Design Kit – IDEO.org

A Journey Map allows you to identify and strategize for key moments in the product, experience, or service you’re designing. This simple framework can help you think through key moments for your customer as they experience your solution. A Journey Map should help you to visualize a customer’s experience from beginning to end. This resource page also shows what the time needed for this activity, the level of difficulty, the materials needed and participants required.

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