Immersion – Design Kit – IDEO.org

There’s no better way to understand the people you’re designing for than by immersing yourself in their lives and communities. The best route to gaining that understanding is to talk to them in person, where they live, work, and lead their lives. Once you’re in-context there are lots of ways to observe the people you’re designing for. This resource page also shows what the time needed for this activity, the level of difficulty, the materials needed and participants required.

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