- 04. Design research+1 more
- 26. Mar
Ethnography: An Unfiltered View of Reality
This article outlines and explains the various types of ethnographic methods. Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.