Design Thinking Ideation, Experimentation, Prototyping and Testing – U.lab

This video resource by U.lab is Part 6/7 in a series of introductory lectures on design thinking. Ideation involves the generation of concepts that can deliver value to customers and end users. Ideation is characterised by thinking expansively and divergently, that is, without constraints. Brainstorming in all its variations is the key process in this phase. It helps to generate a large quantity of potential ideas.

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