Define Your Audience – Design Kit – IDEO.org

Before you dig into your in-context research, it’s critical to know who you’re designing for. You’re bound to learn more once you’re in the field, but having an idea of your target audience’s needs, contexts, and history will help ensure that you start your research by asking smart questions. This resource page also shows what the time needed for this activity, the level of difficulty, the materials needed and participants required.

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