Create Insight Statements – Design Kit – IDEO.org

A critical piece of the Ideation phase is plucking the insights that will drive your design out of the huge body of information you’ve gathered.  The next step in the synthesis process is to Create Insight Statements, succinct sentences that will point the way forward. This resource page also shows what the time needed for this activity, the level of difficulty, the materials needed and participants required.

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